PT Monthly Magazine

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EuropeActive unveils the first European Health and Fitness Consumer Survey

On Thursday 7th April Deloitte presented at the EuropeActive President’s Council Summit at FIBO the key findings of the unique 2022 European Health and Fitness Consumer Survey commissioned by EuropeActive. In January 2022, 11,000 consumers across 19 countries were asked about their fitness consumption behaviour.   One main conclusion from the survey is that the …

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We’re eating more protein than ever, but do we actually need so much?

Keto and other low-carb diets have driven a boom in protein supplements, but is it just a marketing opportunity? We ask the experts… A protein-based breakfast can help with weight management  If there’s one piece of nutritional advice that seems to be set in stone, it’s that we need to eat more protein. According to …

We’re eating more protein than ever, but do we actually need so much? Read More »